Grand Palm1,200 builds · 209 generators
17%Conversion
2 of 3 factorsNatural gasAge 55+$600K+ home value
Uncaptured revenue today$3,657,500
If generator ready: builder-captured revenue
At 35%$7,350,000
At 50%$10,500,000
Generator-Ready Builder Program · For homebuilders
Build your homes generator ready.
An exclusive partnership that adds premium backup power to every home you build. Choose your switchgear during construction, offer buyers a generator install, and let our team handle the rest.
How it works · 2 steps
01
Choose your switchgear system
An enclosure or automatic transfer switch goes in during construction, from $189.
02
Provide a generator install option
Buyers can add a Generac standby generator before or after closing.
Program overview
See the full partnership in 3-ish minutes.
How a generator-ready home gets built, what your team handles, and what we handle.
Growing demand for power
Buyers want backup power from the day they move in.
We have helped thousands of homeowners install standby generators. The Generator-Ready Builder Program brings that option into your build process.
01
Frequent and severe power outages
02
Data centers and strained power grids
03
Reliance on power for medical, work and car charging
04
Higher home value and a long-term mindset
Market research · Generator conversion rates
20% to 60% of buyers install a generator after closing.
Without the Generator-Ready program, that revenue goes past the builder. Three factors drive a community's conversion rate, and the more of them a community has, the higher it climbs.
01Main power source is natural gas
02Buyers aged 55+
03Home values of $600K+
Uncaptured generator revenue in three communities
Based on a $17,500 average generator saleUncaptured revenue = generators installed after closing × $17,500 average sale. Builder-captured revenue = total builds × projected conversion rate × $17,500.
Builder benefits
More value per home. No extra scope for your team.
Market homes as generator ready
Stand apart from competing communities with a feature buyers are actively asking for.
Exclusive switchgear pricing
Reduced pricing on the transfer switch. Most builders see the cost land close to a traditional disconnect, so zero or near-zero cost increase.
A profitable install option
Offer buyers a generator install before closing. It is a strong add-on for your sales team and your margin.
Rebates, even after closing
Earn a rebate on every generator install sold. If the homeowner buys from us directly, an 18-month rebate tail still pays you.
Done-for-you marketing
Your sales team gets designed and printed program materials, made custom for your communities.
Free generator on your model home
In communities with 30+ homes, we install a generator on the model home at no cost to you.
Our options
Two steps. Clear builder pricing.
Step 01
Choose your switchgear system
Added to the home during construction.
Step 02
Provide a generator install option
Buyers can install a generator before or after closing.
Special discounted generator pricing for builders
Program builders get exclusive pricing on every generator size.
We size the right generator for every home.
Our team works with yours to select the right generator size for each plan and homeowner. No guesswork for your team or your sales agents.
Every generator install includes
5-year Generac warranty
First-year maintenance
First-year cell monitoring
Generator pad (air-cooled)
Pricing subject to change at any time. All pricing referenced is "not to exceed" pricing to your electric contractor. Stated prices do not include taxes and shipping.
Made-for-you marketing
We help you sell it, too.
Increase revenue by getting your homes generator ready, and let our team handle the rest, from flyers to field installs.
Co-branded flyersDesigned for your customer-facing materials.
Custom pricing sheetsBuilt around your revenue goals.
Install, maintenance and serviceGenerator support for the life of the unit.
Sales agent trainingSo your agents present the option with confidence.
Electrical contractor trainingFor a smooth switchgear installation.
Sample co-branded flyers
Customized with your logo and communities
Revenue calculator
What could your next community earn?
Choose the factors your community has and enter the number of builds. We estimate generator revenue using our market research conversion rates and a $17,500 average install.
Estimated generator revenue
Talk to us about this community
$2,187,500
Conversion rate50%+
Generator installs125
250 builds × 50%+ conversion × $17,500 average install.
Estimates use observed post-close conversion rates: natural gas + age 55+ about 25%, natural gas + $600K+ about 20%, age 55+ + $600K+ about 25%, all three 50% or more (calculated at 50%). Actual results vary by community.
Join the program
Tell us about your next community.
Share a few details and our builder team will be in touch to schedule a short interest meeting.